Understanding Profile Performance (Analytics)

The Profile Performance card on your Overview tab is your dashboard for how well your listing is working. It's designed to be easy to read at a glance — no marketing jargon, no complicated charts. This article explains every number so you know exactly what you're looking at and what to do when something looks off.

All-time profile views

The orange eye (👁️) box shows how many times people have opened your public profile page since your listing went live. Every visit counts, whether the visitor is an operator looking for a subcontractor, someone you sent your link to, or a search-engine bot indexing your page.

• Returning visitors inside the same session are counted once, not every time they refresh.
• The number updates throughout the day — there's no waiting period.
• This is a running total, so it only goes up. Big one-day spikes usually mean your link was shared somewhere good (LinkedIn, a newsletter, a customer's website).

Search appearances this week

The blue magnifying-glass (🔍) box shows how many times your company appeared in CrewFinder search results over the last 7 days. This is different from profile views — an operator can see you in a search result list without clicking through to your profile.

Below the number you'll see a percentage trend in green or red:

• +12% vs last week — you showed up more often than the week before. Something is working.
• -8% vs last week — you showed up less. Not a disaster, but worth checking whether search demand dropped in your area or something changed on your profile.
• no change — steady.

Top searches that found you

When you've had search appearances this week, a list of the top three search queries that surfaced your profile appears below the numbers. Each row shows:

• The search term the operator actually typed (e.g., “welding”, “hydrovac”).
• The service we matched you to (in a small blue tag).
• The location where the search happened.
• How many times you appeared for that exact search.

The "searches in your area" fallback

If your profile hasn't appeared in any searches yet, the dashboard shows you something more useful than a big zero: the number of searches operators did make in your area for the services you offer, this week. A small yellow dot and a note below the number says “Your profile hasn't appeared yet — complete your profile to start showing up.”

This is a direct measure of the opportunity you're missing out on. If 40 operators searched for welding services in Edmonton this week and your profile didn't surface, that's 40 chances to be on the list. The usual fix is to finish your profile — services, location, description, logo, certifications. All of those feed the ranking.

Numbers lower than you expected?

A few common reasons why your analytics might look quiet:

• Profile is incomplete — check the completion checklist at the top of Overview and knock out the highlighted items first.
• Services aren't specific enough — “general contracting” attracts fewer operators than “pipeline tie-ins” or “directional drilling”.
• No primary location — without an accurate address (not just a city), location-based searches skip over you.
• Seasonal demand — some trades have quieter weeks; the vs-last-week trend will tell you whether your drop is bigger than the rest of your sector.
• You're brand new — analytics start counting from the moment you claim. Give it a couple of weeks of consistent traffic before drawing conclusions.

For specific troubleshooting, see My Company Isn't Showing Up in Search and How to Improve Your Listing.

Frequently asked questions

• Are my own visits counted? No — we filter out signed-in visits from owners on their own profile.
• Are bots counted? Automated crawlers (Google, etc.) are stripped out, so your numbers reflect real human traffic.
• Can I download this as a report? Not yet. If you need a monthly rollup for a bid or a meeting, email us and we'll help.
• How far back does the data go? All-time views go back to when your listing was created. Search appearances are shown on a rolling 7-day window.