Three sections on your Profile tab exist to build trust with visitors: Testimonials, Clients (in the Credentials section), and the Project Gallery. All three are optional — but a listing that has them looks noticeably more credible than one that doesn't. Here's how to use each.
Testimonials
Testimonials are short quotes from people who've worked with you — operators, general contractors, safety officers, procurement managers. They appear as callout cards on your public profile, right where visitors are deciding whether to reach out.
Open the Testimonials section
Profile tab → scroll to Testimonials (or click Testimonials in the pill-bar).
Click Add Testimonial
A blank form opens. You'll fill in four fields.
Paste the quote
One or two sentences is ideal. Longer quotes work but are less likely to be read all the way through.
Add the author's details
Name, their title (e.g., “Project Manager”), and the company they work for. All three appear with the quote on your profile.
Save
Save the entry and repeat for additional testimonials. Most companies have 2–4 rotating; more is fine but operators usually only read the first few.
Ask before you post
Before adding a testimonial, confirm with the person that you can quote them by name and company. Most people say yes when asked directly — but you want it to be their call.
Good testimonials are specific
A quote like “Great company” doesn't move the needle. A quote like “They mobilised four crews to our site in Grande Prairie in under 48 hours during spring breakup” tells an operator exactly what you're capable of. Specifics beat superlatives.
Client references
Inside the Credentials section, on the right-hand side, there's a Clients box. This is where you list the operators and general contractors you've actually worked with. Two things happen when you add one:
- The client's name appears on your public profile as a reference.
- If the client is also on CrewFinder, their logo automatically shows up in a neat grid. No manual logo uploads needed.
Click Add Client
Open the Credentials section and find the Clients box. Click the add button.
Search for the client
Start typing the company's name. If they exist on CrewFinder, they'll appear as a dropdown match. Click to select — their logo will show on your profile automatically.
If they're not on CrewFinder, add them as text
You can still add a client that isn't listed on CrewFinder. Their name will appear as a reference, just without a logo.
Save
Save the entry. Repeat for each client you want to feature.
Only list real clients
Don't list operators you wish you worked with or cold-called once. Operators notice, and it damages your credibility fast. Stick to companies you've actually done work for.
Project Gallery
The Gallery section lets you upload photos of your work — completed projects, crews on site, equipment in action. Photos display as a tile grid on your public profile and give visitors an instant sense of what you actually do.
Open the Gallery section
Profile tab → Gallery (or click Gallery in the pill-bar).
Upload photos
Click the upload button and select one or more images from your computer or phone. JPG and PNG both work. Large files are resized automatically.
Add a caption
A short caption describes what we're looking at. “Tie-in crew on a 12″ line, Rocky Mountain House, winter 2024” is more useful to an operator than “Pipeline job”.
Reorder if needed
Drag photos to change the order. The first image in the gallery is the most prominent — make it a strong one.
Save
Changes save automatically as you go.
Pick photos that sell the work
Good candidates: crews at work, finished projects, unique or specialised equipment, anything that shows scale or safety gear. Skip: blurry phone pics, logo shots (those belong in Company Info), and anything with confidential site info visible.
Get permission where needed
If your photos show a client's site, their logo, or their personnel, check your contract or have a quick conversation before posting. Most clients are happy to have you showcase work — but “ask first” beats “apologise later”.
Why all three matter
Operators evaluate subcontractors on two things: can they do the work (services, certifications, equipment) and can they be trusted (testimonials, clients, photos). Your profile fills in both halves. If you've only done one side, the other is the quickest way to lift your conversion rate from profile views to actual inquiries.
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