The Services and Equipment sections tell operators what you actually do and what you're bringing to the job. They're also two of the biggest ranking signals for who shows up first when an operator searches. This article covers both, since they live right next to each other on the Profile tab.
Where to find them
Open your manage dashboard, click the Profile tab, and scroll to Services followed by Equipment. Or use the pill-bar at the top of the page to jump straight there.
The Services section
CrewFinder has a fixed taxonomy of services — things like “Pipeline Construction”, “Hydrovac Excavation”, “Directional Drilling”, “Crane Services”, and so on. Pick the ones that match what you genuinely do.
Click Edit Services
From the Services section, hit the orange Edit Services button to open the picker.
Search or browse
Type a few letters of a service (e.g., “weld” or “vac”) to filter the list, or scroll through the grouped categories. Click a service to select it; click again to deselect.
Mark your primary service
Click the star next to one service to mark it as <strong>primary</strong>. This is the single thing you want to be known for — it anchors your profile headline, your primary sector, and is weighted highest in search.
Write a services description
The free-text field below the picker is your chance to describe capabilities in plain English — specialised equipment, years of experience, certifications, project scale. Operators read this; search indexes it.
Flag 24/7 Dispatch if applicable
Tick “24/7 Dispatch Available” only if you can genuinely take a call and mobilise outside business hours. This appears as a badge on your profile and is filtered on for emergency work.
Save
Hit Save. Your services appear on your profile immediately and start feeding the search index within a minute or two.
Be specific, not generic
“General Construction” attracts fewer operators than “Pipeline Tie-ins” or “Heavy Civil Earthworks”. Specific services put you in front of operators who are looking for exactly what you do. Your primary service especially should be as precise as you can make it.
How many services should I pick?
There's no hard limit, but more isn't automatically better. A few rules of thumb:
- If you genuinely do it, select it. If you've self-performed that work in the last year, it belongs.
- Don't list aspirational services. Operators check — showing up in a welding search and not actually welding hurts your reputation.
- Cluster related capabilities. A pipeline contractor might pick “Pipeline Construction”, “Pipeline Integrity”, and “Pipeline Tie-ins”. A hydrovac operator might pick “Hydrovac Excavation” and “Daylighting”.
- 3–8 is a good range for most companies. Very diversified contractors can go higher.
The Equipment section
This is where you list the main equipment types you own or operate — hydrovacs, cranes, excavators, rigs, vac trucks, pickers, loaders, and so on. You don't have to list every piece of gear, just the major categories that help operators understand your fleet.
Click Add Equipment
From the Equipment section, choose an equipment type from the dropdown.
Enter a quantity
How many of that type you have. This doesn't need to be exact to the unit — a rough count is fine. Leave blank if you'd rather not say.
Add notes (optional)
Short details like capacities, sizes, ages, or attachments. Examples: “200-ton and 80-ton Manitowoc”, “tandem and tri-axle vacs”, “heated units for winter work”.
Save
Save the row. Repeat for each equipment type.
Equipment helps operators self-qualify you
Operators with specific scope in mind often read the equipment list before even calling — they're checking that your fleet matches the job. A clear list with quantities and notes can turn a passive browser into an inbound lead.
The 24/7 Dispatch flag
The 24/7 Dispatch toggle in the Services section works alongside the 24/7 flag on individual locations. The idea is simple:
- Services-level 24/7 — your company as a whole offers round-the-clock dispatch.
- Location-level 24/7 — a specific yard or branch runs 24/7 (maybe your Fort Mac yard does but your Calgary office doesn't).
Operators filtering for emergency response will find you faster when either flag is set appropriately. Only use them if you really can answer and mobilise.
Keeping services and equipment current
Review both sections every few months, especially after:
- Adding or dropping a service line
- Buying or selling significant equipment
- Winning a new type of work that should now be front-and-centre
- Hiring crews trained in something new
For a broader checklist of what to tune up on your profile, see How to Improve Your Listing.
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